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Success Through Persuasive Storytelling

4.9

(15 ratings)

·

4 Weeks

·

Cohort-based Course

If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!

Previously at

Intuit
Northeastern U.
Synopsys
Texas Instruments
Wadhwani Foundation

Course overview

Engage your audience and gain their buy-in consistently!

Learn storytelling systems proven for any occasion. 🪜


Identify your strengths to create, deliver and refine your first story 🎬


Start building a portfolio of stories to draw upon. 📚


Who is this course for

01

You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.

02

You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.

03

You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.

After taking this course you'll...

Become a confident presenter

You’ll learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You’ll learn and practice techniques to build on your strengths.

Advocate your cause effectively

You’ll learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.

Build a flywheel

Collect and curate a library of personal stories to draw upon at will. You’ll unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.

Sharpen the saw

You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.

This course includes

4 interactive live sessions

Lifetime access to course materials

30 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Sep 6—Sep 8

    Events

    • Sep

      6

      Session 1 - SU24-1

      Fri, Sep 6, 3:00 PM - 5:00 PM UTC

    Modules

    • Workshop 1 - Storytelling and You

    • Assignments

    • Getting ready for Workshop 2

  • Week 2

    Sep 9—Sep 15

    Events

    • Sep

      13

      Session 2 - SU24-1

      Fri, Sep 13, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 2 - Science of Stories & Story Structure

    • Assignments

    • Getting ready for Workshop 3

  • Week 3

    Sep 16—Sep 22

    Events

    • Sep

      20

      Session 3 - SU24-1

      Fri, Sep 20, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 3 - Storytelling Toolbox

    • Getting Ready for Workshop 4

  • Week 4

    Sep 23—Sep 27

    Events

    • Sep

      27

      Session 4 - SU24-1

      Fri, Sep 27, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 4 - Nov 16

  • Post-Course

    Modules

    • Graduation

4.9

(15 ratings)

What students are saying

Free resource

Building a bank of your stories

As you prepare to become a better storyteller, you need to have a bank of stories that you can draw upon for any occasion. Such a bank of stories, will not only build your confidence but allow you to use the same story or variations of it on different occasions. Use this worksheet to create a bank of stories that you can tap into when you need!


photo: suzy hazelwood via pexels

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The story is NOT the content, it's how you organize the content!


Kendall Haven

See what students are saying

        The class was an empowering experience that ignited my public speaking spirit. Now that I've begun learning storytelling and its many competencies from this class I'm no longer in doubt of my ability to address audiences. I highly recommend this course to anyone invested in improving their public speaking or storytelling ability.
David Brade

David Brade

Associate Director of Community Development Initiatives
        I have always struggled with crafting compelling presentations. I wanted to learn to turn a presentation into an experience, so I took the storytelling class. I learned the underlying reasons we are so drawn to  stories, and also got several tools to help me build my storytelling skills.  I learned so much from the course and highly recommend it.
Amanda Humphrey

Amanda Humphrey

Chief Research Operations Officer
        This course was an excellent introduction to professional storytelling. The breakdown of reference content clarified how to create an engaging story, and the practice exercises and feedback enabled me to form and present a story with confidence. Highly recommended for aspiring storytellers.
Roby Paul Kurien

Roby Paul Kurien

Head of Product Development, AllGoVision
        The course was interactive and engaging. I found the material particularly useful to understand and internalize what effective storytelling to an audience looks like. Through multiple short videos of varied styles of narration to diverse audiences we learnt how to deliver to our audience. Overall, I found it very useful.
Abhinav V.

Abhinav V.

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Success Through Persuasive Storytelling

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Meet your instructor

Sri Srikrishna

Sri Srikrishna

Entrepreneur, author, professor

Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.


Over the past twenty years I’ve built multiple businesses—from a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.


As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I’ve trained people—from freshman to sixty-year olds—to be effective storytellers. 


In this experiential course I’ll teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting. 

Bikash Chowdhury

Bikash Chowdhury

Entrepreneur, marketing leader

The best brands are not always the ones that have the best product, but the ones that tell the best story.


As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.


Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.


In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.

Free resource

Story as a Powerful Opening for Your Data Presentation: A Breakdown

There are a variety of ways to make the opening of your presentation impactful. Storytelling when done well, is one of the best ways to do it. And it can be done in under 2-3 minutes as you'll see in this breakdown of a data presentation.


photo: thisisengineering via pexels

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Success Through Persuasive Storytelling

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Course schedule

4-6 hours per week

  • Weekly Workshop

    We will meet once a week for four weeks

    11AM-1PM EST

    • Session 1: Storytelling & You - good & bad storytelling in real life
    • Session 2: The Science of Stories - concepts and why they work
    • Session 3: Scripting & Toolbox - applying what you've learnt
    • Session 4: Delivering

  • Personal Project

    2 hours per week

    You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

  • Weekly Discussion

    1 hour per week

    Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

  • 2 Bonus Session (optional)

    1PM EST

    Optional office hours follow the 1st and 3rd workshops.

    • AMA with Sri & Bikash
    • Peer networking session in week 1


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Be the first to know about upcoming cohorts

Success Through Persuasive Storytelling

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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

Can I get my company to pay for this?

What’s the refund policy?

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Success Through Persuasive Storytelling

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Free resource

Story as a Powerful Opening for Your Data Presentation: A Breakdown

There are a variety of ways to make the opening of your presentation impactful. Storytelling when done well, is one of the best ways to do it. And it can be done in under 2-3 minutes as you'll see in this breakdown of a data presentation.


photo: thisisengineering via pexels

Get this free resource

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