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The Exec Track

Build Your Personal Brand to Catalyze Your Career

New
·

5 Weeks

·

Cohort-based Course

Overcome imposter syndrome, master authentic self-presentation, and create a sustainable practice to build your brand.

This course is popular

3 people enrolled last week.

Coached CEOs, Founders and executives at

IBM
Google
Microsoft
Dell
DraftKings

Course overview

You have talent. You work hard. But somehow you're not getting ahead.


You know that you need to pay more attention to your personal brand, but if you're like most people you:


- Don't know where to start

- Feel "salesy" or have imposter syndrome

- Don't feel like you have time to invest in building your brand


And yet, you keep seeing others getting opportunities that you should have access to. You know that if you had a more powerful and well-known personal brand, these opportunities would come to you without you having to seek them out.


Through this course, you’ll discover how to build a compelling personal brand that feels genuine, fits into your busy schedule, and opens doors you never thought possible.


In this intensive 4-week course, you'll learn to:

- Craft a compelling personal brand that sets you apart

- Overcome imposter syndrome and self-promotion anxiety

- Build and leverage a powerful network, online and offline

- Create engaging content that showcases your expertise

- Develop a sustainable strategy for long-term brand growth


I'm a coach who's built a 7-figure business starting from nothing. I've helped hundreds of founders, consultants and coaches, and ambitious professionals build their brands to: get more clients and speaking opportunities; get promotions when they were stuck; find great new jobs; have more confidence in their professional capability.


You'll be able to get these results to if you work on building your brand. And I'll help you learn how, in a time-efficient way.

Who is this course for

01

Experienced leaders and professionals inside companies who feel stuck, who want to get promoted and tapped for the best projects.

02

Experienced Coaches and consultants who want to get more clients and other opportunities with ease.

03

Entrepreneurs who know they're leaving money on the table if they don't build a powerful brand

What you’ll get out of this course

Learn the 3 pillars of a powerful personal brand and use this to create your own personal brand

You'll learn the framework to create your personal brand. You'll leverage your time by workshopping your own brand right in class. You'll use this personal brand immediately to start getting more opportunities coming your way.

Overcome your anxiety and "Imposter Syndrome" to free you up to execute, without feeling like you're too salesy

Create your own "highlight reel" along with other specific tools and mindsets to help you overcome imposter syndrome so that you can get out of your own way as you execute. Gain a new way of thinking that will allow you to promote yourself authentically with ease.

Build your network online and offline so more people help you and think about you when opportunities come up

Create your personalized network analysis with the framework I've used with thousands of clients so that more of the right people know about you to offer you opportunities.

A personalized calendar to use as your roadmap for maintaining your personal brand without getting overwhelmed

Create a clear roadmap for the right actions to take, how to track progress and how to get back on track when necessary.

A strategy to improve your profile and increase your followers on LinkedIn

My up to date insights on how to post on LinkedIn to gain followers. Tools to help you create content quickly and easily so you can build a following and maximize your time.

Get live feedback from one of the top coaches in the world

Get direction and guidance live to get unstuck, know you're on the right track or how to course correct.

Learn and network with a set of supportive, like minded people who will give you feedback and keep you accountable

Work together with people in your class in a "do it now" format so you can make best use of your time as you practice the tools you're learning.

An accountability buddy to help you both make progress over the long term

You'll be assigned a partner during the class to hold each other accountable, bounce ideas off of each other, support each other, and help you both make progress over the long haul.

This course includes

4 interactive live sessions

Lifetime access to course materials

11 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Sep 23—Sep 29

    Events

    • Sep

      23

      Build Your Personal Brand to Catalyze Your Career Workshop 1

      Mon, Sep 23, 6:00 PM - 7:00 PM UTC

    Modules

    • DEFINE YOUR BRAND; PUSH THROUGH YOUR OBSTACLES

  • Week 2

    Sep 30—Oct 6

    Events

    • Sep

      30

      Build Your Personal Brand to Catalyze Your Career Workshop 2

      Mon, Sep 30, 6:00 PM - 7:00 PM UTC

    Modules

    • GAIN TRACTION BY SHARING YOUR IDEAS

  • Week 3

    Oct 7—Oct 13

    Events

    • Oct

      10

      Build Your Personal Brand to Catalyze Your Career Workshop 3

      Thu, Oct 10, 7:00 PM - 8:00 PM UTC

    Modules

    • BUILD YOUR NETWORK

  • Week 4

    Oct 14—Oct 20

    Modules

    • CREATE YOUR CALENDAR

  • Week 5

    Oct 21

    Events

    • Oct

      21

      Build Your Personal Brand to Catalyze Your Career Workshop 4

      Mon, Oct 21, 6:00 PM - 7:00 PM UTC

What people are saying

        I had been successful as a manager and as a leader, but I wanted to become successful as an executive. Alisa has this wisdom about her and she's very practical, but she's also very intuitive.
Tammy Bakos

Tammy Bakos

Vice President, HR - Zoetis
        Alisa is a lot of fun! She's invested in my success and her goal is my professional success and development. She creates an environment where I learned things that are going to help me in this experience for however long I am in this current role, as well as the stuff I do later on.
Jake Stein - 3 time exited founder

Jake Stein - 3 time exited founder

Cofounder Stitch, acquired by Talend; cofounder RJMetrics, acquired by Magento
        Alisa is a wonderful ongoing resource for me as I grow my business. I've made so many positive changes in my business in the past few years and Alisa has been there for me every step of the way. Alisa is incredibly experienced so I can trust exactly what she says.
Aviva Legatt

Aviva Legatt

Founder & Elite Admissions Expert Ivy Insight
        Building your personal brand is one of the most important things you can do for your career. Alisa knows what she’s talking about and can show you the strategies you need to define how you’d like to be seen in the world snd get others to take notice.
Dorie Clark

Dorie Clark

Career Strategist; Columbia Business Prof; WSJ Bestselling Author

Meet your instructor

Alisa Cohn

Alisa Cohn

Alisa has coached hundreds of entrepreneurs and executives at the top companies in the world, like Google, IBM, Dell, Hitachi, DraftKings, Etsy, Venmo, The New York Times and many more. She loves working with entrepreneurs, with driven professionals and with coaches and consultants. She has over 100,000 followers on LinkedIn and has created 6 successful courses for LinkedIn Learning. She's the author of a best-selling book and writes for Harvard Business Review, Fast Company, Inc and Forbes.

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Join an upcoming cohort

Build Your Personal Brand to Catalyze Your Career

Cohort 1

$800

Dates

Sep 23—Oct 21, 2024

Payment Deadline

Sep 23, 2024

Don't miss out! Enrollment closes in 23 hours

Get reimbursed

Bulk purchases

Course schedule

1 hour per week

  • Mondays (& 1 Thursday)

    2 p.m. ET (& 1 Thursday at 3 p.m.)

    The course takes place on Monday at 2 p.m. on 9/23, 9/30, 10/21. There is 1 Thursday course on 10/10 at 3 p.m. ET

  • Sept 23, 30 & Oct 10, 21

    2 p.m. (and Oct 10 at 3 p.m.)


  • Weekly projects

    2 hours per week

    I'll ask you to practice what you're learning in class in real life.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

What’s the refund policy?

I'm squeamish about working on my brand. Is this course for me?

A pattern of wavy dots

Join an upcoming cohort

Build Your Personal Brand to Catalyze Your Career

Cohort 1

$800

Dates

Sep 23—Oct 21, 2024

Payment Deadline

Sep 23, 2024

Don't miss out! Enrollment closes in 23 hours

Get reimbursed

Bulk purchases

$800

23 hours left to enroll

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