3 ways to think about a great course title

By Rachel Cai

Marketing Lead

Summary

A great course name will grab the attention of prospective students. Here's how to come up with a better course title.

Generate 10-15 course name ideas

When coming up with a name for your course, you'll write 10 bad ideas before finding one good idea. Your first step is to write 10-15 titles. Here are some brainstorming templates to inspire you:

How to [action-oriented outcome]
How to [action-oriented outcome] for [target Student]
How [target student] can [achieve outcome]
[Action-oriented outcome] in 3 hours/1 week/2 weeks
Build your first [outcome]
Create your [outcome]
[Topic] Training
[Topic] Accelerator
[Topic] 101 or 201
[Topic] Crash Course
[Topic] Bootcamp
[Topic] Seminar
[Topic] Strategy
[Topic] Masterclass
[Topic] Program
[Topic] Foundations

As you brainstorm, feel free to be more descriptive rather than concise. The goal is not to come up with a pithy title—it's to generate lots of ideas. Once your ideas start flowing, you'll find a golden nugget in the list.

Here's a brainstorming document from a course about product strategy. The instructor wrote a dozen action-oriented, "how to" statements before landing on one she liked.

A great course name is descriptive, juicy, and urgent

It can be tempting to want to coin a catchy term like "Atomic Habits" (James Clear) or "Purple Cow" (Seth Godin). But most students browsing the Maven marketplace prefer a clear and descriptive title that tells them exactly what they'll learn.

A great course name is:

Descriptive: clearly states what the course is about
Juicy: enticing and compelling
Urgent: solves a vexing problem

Here are a few examples. Notice how they are all descriptive and clear even though they vary in length.

Break into AI Product Management in 2 Weeks (Marily Nika)
Improve your B2B SaaS Website Conversion Rate in 3 Hours (Emily Kramer)
Managing Your PM Career in 2023 & Beyond (Shreyas Doshi)
Financial Statements Explained Simply (Brian Feroldi & Brian Stoffel)
Crypto Academy Training Program (Anthony Pompliano)
Startup Brand Strategy (Arielle Jackson)
Sales Leadership that Delivers Results (Pete Hancock)

Action: Set your course name

To set your course name, go to Settings > General. Updating your course name here will automatically update the title on your landing page.

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