We'll dive deep into common challenges, like asking leading questions or asking customers to predict future behavior, and what you can do instead. Learn to run story-based interviews and see real examples of interviews done right—and wrong.

Align your research with OKRs and KPIs. Learn how to get your team on board from the start, to make insights-driven decisions later. Identify the right participants and craft unbiased interview questions for maximum impact.

Get confident in your ability to have customer conversations by practicing interview skills in real time, in the safe space of our workshop. Work through constructive feedback with other attendees. You'll work in small groups and practice several rounds of interviews.

Learn the difference between findings (what you heard during interviews) and actionable insights. You'll be guided through the process of identifying insights, and how to prioritize those that matter most for your business.

Research doesn’t stop at insights—it ends with an action plan and accountability. We’ll outline tools like "how might we" statements, opportunity and journey maps, and teach you to measure and track impact. No deep ideation, but practical strategies to take insights to action.

At the end of the workshops, ask Carol any outstanding questions during a final 1-hour live AMA, or asynchronously through the student portal. This is a great way to wrap up your knowledge and be sure you know how to move what you learned into your day-to-day work.

You'll leave this course with templates for: sample non-biased interview questions, a 2-page interview plan, a step-by-step process to go from interviews to opportunities and an action plan, and 2-page summary report. Plus, you'll get links to relevant outside resources.