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Igniting AI in Organizations

New
·

9 Days

·

Cohort-based Course

From inspiration to implementation: concrete strategies to drive AI adoption across your organization

This course is popular

13 people enrolled last week.

Previously at

Google
Procter & Gamble
Harvard Business School | Boston MA
YouTube
Novartis

Course overview

Discover how to land and expand AI in your company, department or team.

Everybody is talking about AI, but you struggle to see how AI could ever help you in what you do in your own day-to-day work. 


You're not alone. Many of us don't know where to start to land it in our own spheres of influence.


Whether you are a corporate executive, startup founder or company director, this course is for you.


It will take you from the AI hype to practical implementation, with tangible steps to harness the transformative potential of AI to drive tangible outcomes for your business.


Without technical jargon, a strategic mindset and real-life examples that will save you time the next day.


Marco has over 20 years of experience of growing brands in the world’s biggest companies - Google, Procter & Gamble, Novartis. He has trained and advised over 2,500 business leaders on landing and expanding AI for better and faster business results.


During this live, 4-hour session, here's what you will get:


⚡ Understanding how AI is impacting the value chain of your business or function.

⚡ Real-life case studies and applications of AI in business.

⚡ The best AI tools to 10x your personal productivity as a leader.

⚡ Addressing common misconceptions about AI.

⚡ Key AI and Generative AI terms and models.

⚡ Ethical considerations in AI adoption and scaling.

⚡ How to partner for AI scaling - Build/ Buy/ Borrow.

⚡ Developing and scaling AI ideas and use-cases.

⚡ Driving AI capability, adoption and impact in your org.

⚡ Creating business impact in your bottom-line with AI.


Plus, an additional one-hour live Ask Me Anything session, with Marco and friends who successfully landed AI at some of the world's most well-know companies and brands.


Join Marco for an interactive, fun, practical, non-jargony, full-of-examples live course.


If you're interested in running a bespoke programme for your team, department or company, please reach out directly to marco@marcoandre.me.

Who this course is for

01

Business Leaders who want to get inspired and understand the impact of AI within their companies, functions and industries.

02

Company Directors looking to understand and take concrete steps to implement AI and drive business impact in their organizations.

03

Bridgers, who want to know the role AI will play in our lives, while taking an active role to bring business and tech together.

What you’ll get out of this course

Mastering AI fundamentals for business applications

Get a comprehensive understanding of key AI and Generative AI terms, concepts, and their relevance to business. Gain the ability to explain these concepts clearly and apply them in various business contexts, driving speed to market and profitability.

Analyzing AI's impact on business value chains

Learn to critically assess how AI is transforming different aspects of business operations and value chains. Develop skills to identify opportunities for AI integration within your specific industry or function, so you can get ahead of your competition.

Leverage AI for leadership productivity enhancement

Explore and master AI tools designed to boost your personal productivity as a leader in business. Get Marco's best tips on how to immediately implement these tools in your daily leadership tasks, so you can focus on what you do best - building businesses and leading people.

Understand customer interactions through the lens of AI

Understand AI's role in reshaping customer and consumer engagement. Develop strategies to leverage AI for improving customer experiences and relationships across various business scenarios - such as personalisation, content creation, customer support and FAQ generation.

Strategize AI scaling and implementation

Gain expertise in evaluating different approaches (Build/Buy/Borrow) for scaling AI in organizations. Learn to create and execute effective strategies for driving AI adoption, capability development, and impact within your company.

Navigating ethical considerations in AI adoption

Develop a nuanced understanding of ethical implications in AI implementation. Learn to address and mitigate potential ethical issues, ensuring responsible AI adoption and scaling in your organization.

Crafting actionable AI use-cases and solutions

Acquire skills to develop concrete, tailored AI ideas and use-cases for your specific business needs. Learn to design AI-driven solutions that create tangible business impact.

Implementing AI initiatives in your sphere of influence

Synthesize course learnings to create a practical, actionable plan for implementing AI initiatives in your company, department, or team. Develop the ability to lead AI transformation efforts effectively in your professional context.

This course includes

2 interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Sep 25—Sep 29

    Events

    • Sep

      25

      Igniting AI in Organizations - Live session (All Modules below will be covered)

      Wed, Sep 25, 2:00 PM - 6:15 PM UTC

  • Week 2

    Sep 30—Oct 3

    Events

    • Oct

      2

      Live Q&A with AI friends

      Wed, Oct 2, 2:00 PM - 3:00 PM UTC

  • Post-Course

    Modules

    • Introduction - How AI is impacting Business

    • Making AI work for Organizations

    • Strategies for AI Implementation and Scaling

What others said about Marco

        Witnessing Marco's rise as a global thought leader at the intersection of AI, Marketing, and Healthcare is a true joy. His journey is a powerful reminder of the boundless possibilities that emerge when we believe in and bring out the best in each other.
Tejal Vishalpura

Tejal Vishalpura

SVP Marketing - Novo Nordisk
        Marco’s deep knowledge of his trade (AI, Marketing) makes him deliver complex subjects with the ease of those great storytellers, who are able to keep an audience of experts and lay people equally thrilled. Not many people can do that, and Marco does it with the spontaneity of a virtuoso musician or performer.
Wellington Cardoso

Wellington Cardoso

 Vice Chair - Columbia University
        Marco is the best tech storyteller I have ever met. He brings the worlds of marketing, business and technology together, with a bias towards inspiration, followed by concrete action... and impact.
Manuel Roman

Manuel Roman

Senior Marketing Director, Netflix
        Marco is a marketeer at heart with a suave quality that hypnotises both clients and his teams. His emotional intelligence - in particular his empathy and his intuition - are powerful weapons to win the hearts and minds of clients and Googlers.
Pedro Pina

Pedro Pina

VP - YouTube EMEA
        Marco has always been at the forefront of innovation, deeply rooted in business needs. He faces challenges head-on, bringing others along regardless of the topic, the function or the industry.
Nuno Constant

Nuno Constant

VP - Procter & Gamble
        From the moment I first listened to Marco, I was struck by the unique talent he possesses for showing how AI can transform a business into a market leader, all while remaining incredibly grounded in real-world scenarios. He is the voice every company needs to hear to harness AI’s full potential.
Miguel Díez Asenjo

Miguel Díez Asenjo

Group VP - Santander

Speaker Reviews

        Marco's presentation style is direct, relatable, and jargon-free. It's no surprise that members of The AI Forum at The Conference Board found his AI workshop engaging and inspiring. They gave his keynote the highest rating so far.
Claudio Truzzi

Claudio Truzzi

AI Forum Director - The Conference Board
        Marco uses creativity to solve the simplest problems and aces storytelling, which says a lot about his capability for sharing his vision and bringing people along for the challenge.
Joana Santos

Joana Santos

Sales Director - Google
        I attended Marco's talk on Gen AI. He's a fantastic speaker. His energy is contagious and he captivated the audience right from the beginning. He navigated through intricate concepts, providing clear insights and real-world examples that inspired the audience to know more - and do more.
Elen Barber

Elen Barber

Chief Marketing Officer - Betway
        Marco's keynote was eye-opening. His expertise on AI trends and organizational implementation is truly remarkable. As a speaker, Marco doesn't just inform - he ignites curiosity and inspires action. He excels at catalyzing leaders to seriously consider AI's role in their business and personal spheres.
Alyssa Fenoglio

Alyssa Fenoglio

VP, Global Head of Digital - TEVA Pharmaceuticals
        Marco addressed our leadership team and within a few short hours, reshaped our team's mindset, producing immediate, actionable strategies to enhance the business. His dynamic facilitation approach made the session enjoyable and motivating for everyone. We continue to witness the impact of his work through ongoing discussions from the team.
Jan Reischek

Jan Reischek

CEO, ICUC-Dentsu
        Marco was the inaugural keynote speaker for The Asia AI Forum. Marco’s energetic and visionary delivery was thought provoking and wide ranging. In a very short amount of time, he was able to get Forum Members with varying degrees of AI experience to envision ways in which AI could be leveraged for their organizations.
Dan Wong

Dan Wong

CEO - Gift.Ed
        I can't recommend Marco enough for a workshop or any thought leadership you need around AI for your business. From using real-world relevant examples, to a little honest self-deprecation from his personal experiences, all of our team members felt comfortable getting vulnerable with and inspired by Marco. 
Erika Lovegreen

Erika Lovegreen

SVP Marketing - ICUC-Dentsu
        I really appreciate Marco' bias to action approach, making things practical, keeping it honest and love the playfulness/humour he brings to his presentations.
Helio Fujita

Helio Fujita

CHRO, Fresenius Kabi
        A story teller that takes the audience along for the ride. Super pragmatic and relatable… never a lecture. Humour and the ability to make topics relevant and actionable. Ah ha moments peppered throughout.
Mariah Edmondson

Mariah Edmondson

Global Marketing Director
        Marco delivered a brilliant keynote at our EU Think Tank focused on "unleashing an AI-enabled organization". His ability to make complex topics like AI accessible and engaging is truly remarkable. He’s witty, insightful, and has a unique knack for keeping the audience captivated. Marco’s presentation left everyone inspired to explore AI.
Sammy Rashed

Sammy Rashed

Strategic Advisor, Executive Coach

Meet your instructor

Marco Andre

Marco Andre

AI & Marketing Executive, Keynote Speaker, Published Author. Ex-Google, P&G.

Marco is the Global Head of Marketing and AI Excellence at Novartis. For the last 2 years, he has trained and advised more than 2500 senior business leaders on all things AI.


Marco is a keynote speaker, Marketing & AI executive and a published author. He has worked 20+ years for some of the biggest brands and companies in the world - Google, Procter & Gamble, YouTube and Novartis.


Marco holds a General Management Programme from Harvard Business School, an MBA from ESADE Business School and an Executive Programme in Marketing from INSEAD.


Find out more about Marco here.

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Join an upcoming cohort

Igniting AI in Organizations

Cohort 1

$500

Dates

Sep 25—Oct 3, 2024

Payment Deadline

Sep 23, 2024

Don't miss out! Enrollment closes in 2 days

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Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

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A pattern of wavy dots

Join an upcoming cohort

Igniting AI in Organizations

Cohort 1

$500

Dates

Sep 25—Oct 3, 2024

Payment Deadline

Sep 23, 2024

Don't miss out! Enrollment closes in 2 days

Get reimbursed

Bulk purchases

$500

2 days left to enroll

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