I've been advising startups who face a few challenges including how to align the GTM team, how to prioritize tactics, and how to identify the right people to hire. The answers to these questions all start with having a well articulated GTM strategy. Many leaders might think it's obvious and don't make the time to document the basics of who they are targeting and why, what the buying journey should be for a customer, and how they are going to differentiate their product and brand.

In this short action packed 2-session course, we will walk through 3 examples of what made certain companies GTM strategy successful, including Figma. We'll look at strategies that target their marketing at users as opposed to buyers and what drives that decision.

You will draft your own company's strategy if you don't have one already. We'll then look at a couple class drafts in the 2nd session and give feedback. Everyone will walk away with personalized feedback and insights from me on your own strategy.