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The Fair Price Formula

5.0

(5 ratings)

·

5 Weeks

·

Cohort-based Course

Take charge of your business destiny, master the fundamentals of pricing - uncover the strategies to set and get prices confidently.

Course overview

Pricing either hurts or helps your business, which is it doing in yours?

Does thinking about pricing make you feel...


- nervous?

- like hiding?

- frustrated?

- overwhelmed?

- confused?


You are not alone. Most entrepreneurs struggle with what to charge, for far too long. Determining the right prices for your business can seem like an unsolvable puzzle, hindering your path to success.


Why is it so difficult?


You never learned how. All you know about pricing is from being a consumer. Couple that with your fear of hearing "No!" and it's easy to see how stuck you can be.


You know it's a risk not being able to set prices you believe are fair. You:


- waste time & energy worrying

- end up over/under pricing

- can't tell your profit story clearly

- struggle to tell clients what you charge

- discount out of fear, lose the sale or worse don't even try


How much money are you leaving on the table 1000 a month, 5000, 10,000 or more?


It's time to break free from this cycle. Let's empower you to take control of your pricing strategy and unlock your business's full potential.

Who is this course for

01

You're a Startup or Scaleup trying to figure out how best to position your offer and find prices you believe are fair.

02

You're an experienced consultant, coach, expert or service professional wanting to feel more confident when communicating prices.

03

You are ready to stop struggling with with pricing - learn how to do it right to take your business to the next level.

What you’ll get out of this course

Stop wasting endless hours and worrying about your prices

Learn how to set prices for your business. Most people just don't know where to start. My 5 step process ensures you look at what's most important to finding prices you can believe in.

Understand willingness-to-pay and how to quantify value

Learn how to determine customer willing to pay and to quantify the economic value of your offer. And discover how to use that in determining the right prices for your offer.

Build confidence in what you offer and charge

As you learn how to set prices you will understand why you're charging that price. As a result you'll feel more confident when talking about your offer and sharing the price with clients.

Reduce risk of under/over pricing

By learning how to set prices the right way and by understanding what pricing really is, you'll know what to focus your efforts on so you can reduce the risk of over / under pricing.

Know the profit picture of your business

You can only tell the story of your business success or know what it will take to get there when you understand profit. The simulation tool will help you see the big picture and do the math.

This course includes

9 interactive live sessions

Lifetime access to course materials

34 in-depth lessons

Direct access to instructor

10 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Oct 18—Oct 20

    Modules

    • MODULE 01_Target Customer & Your Pricing Strategy

  • Week 2

    Oct 21—Oct 27

    Events

    • Oct

      22

      LIVE SESSION: PTP and Customer Behavior

      Tue, Oct 22, 2:00 PM - 4:00 PM UTC

    • Oct

      24

      LIVE SESSION: The Offer and Willingness-to-pay

      Thu, Oct 24, 5:00 PM - 7:00 PM UTC

    • Oct

      25

      Optional: Office Hours

      Fri, Oct 25, 11:00 AM - 12:00 PM UTC

    Modules

    • MODULE 02: Price Setting Thought Process & Customer

    • Module 03_ The Offer & Customer Willingness to Pay

    • Module 04_Marketplace

  • Week 3

    Oct 28—Nov 3

    Events

    • Oct

      28

      LIVE SESSION: Quantifying Value

      Mon, Oct 28, 3:00 PM - 5:00 PM UTC

    • Oct

      31

      LIVE SESSION: Costs and Profit

      Thu, Oct 31, 3:00 PM - 5:00 PM UTC

    • Nov

      1

      Optional: Office Hours

      Fri, Nov 1, 3:00 PM - 4:00 PM UTC

    Modules

    • Module 05_Quantifying the Value of Your Offer

    • Module 06_Understanding Costs & Profits

    • Module 07_Create your plan going forward

  • Week 4

    Nov 4—Nov 10

    Events

    • Nov

      5

      LIVE SESSION: Your Pricing Plan

      Tue, Nov 5, 3:00 PM - 5:00 PM UTC

    • Nov

      8

      Optional: Office Hours

      Fri, Nov 8, 12:00 PM - 1:00 PM UTC

  • Week 5

    Nov 11—Nov 17

    Events

    • Nov

      15

      Bonus Q&A Session

      Fri, Nov 15, 2:00 PM - 3:00 PM UTC

  • Week 6

    Nov 18—Nov 20

    Nothing scheduled for this week.

  • Bonus

    Modules

    • Communicating Value

    • Effective price communication

5.0

(5 ratings)

What students are saying

What people are saying about this course & working with Janene

        It’s so much more than “just” pricing. The course is an exploration of product marketing and positioning. Janene’s engaging style, clever use of storytelling and examples, made complex concepts relatable and easy to understand. She encourages active participation - everyone feels comfortable sharing.
Iwona Kurc

Iwona Kurc

Founder | Cinquième Patte
        I felt my prices weren’t where I would want them to be but I didn’t know how to raise them. Janene helped me build a framework that allows me to price my products and services easily and communicate my prices with confidence. Thanks to her help, I’ve been able to raise my prices.
Pauliina Rasi

Pauliina Rasi

Owner | Pauliina Rasi Communications
        Janene is an expert in pricing strategy, and her guidance has been invaluable in helping my business grow. Her knowledge and strategies, along with her engaging teaching style, made a lasting impression on me. I would highly recommend Janene.
Kishoth Navaretnarajah

Kishoth Navaretnarajah

Co-Founder | DreamSpace Academy

Meet your instructor

Janene Liston, The Pricing Lady

Janene Liston, The Pricing Lady

Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.


Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.


Watch out, her passion for pricing is contagious.

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Join an upcoming cohort

The Fair Price Formula

October2024

$725

Dates

Oct 18—Nov 20, 2024

Payment Deadline

Oct 16, 2024
Get reimbursed

Bulk purchases

Free resource

Web Class: Getting to a Fair Price

In this on-demand version of a very popular talk and web class, we take a look at how to get to a fair price.


You'll learn:

  • What pricing is
  • The components of a fair price
  • What's most important when setting prices
  • The 5 steps to find a fair price
  • And more...


Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What is the expected time commitment?

What happens if I can’t make a live session?

Is this better for product or service based business?

Who is this NOT for?

How long do I have access to the course?

What’s the refund policy?

Is there anything I need in advance?

Do you have any courses to help me get prepared for this course?

Can this course be done as a 1:1 coaching / consulting package?

I've got a team of people who could really use this, can this course be offered privately, in-house?

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A pattern of wavy dots

Join an upcoming cohort

The Fair Price Formula

October2024

$725

Dates

Oct 18—Nov 20, 2024

Payment Deadline

Oct 16, 2024
Get reimbursed

Bulk purchases

$725

5.0

·

5 Weeks

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