Design Leadership at Scale: Executive

4.8

(47 ratings)

2 Weeks

Cohort-based Course

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.

Design Leadership at Scale: Executive

4.8

(47 ratings)

2 Weeks

Cohort-based Course

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.

Hosted by

Rachel Kobetz

Chief Design Officer, PayPal.

Rachel Kobetz

Chief Design Officer, PayPal.

Leadership experience

Course overview

Expand your impact and position design as a competitive advantage.

This advanced course equips senior design leaders to move from tactical design execution to strategic leadership. You will learn how to align design with business strategy, lead cross-functional transformation, and position design as a key driver of innovation and business growth.

What you’ll learn:

1. Shift from tactical to strategic design leadership

Move beyond day-to-day operations by aligning design with broader business objectives and leading with strategic vision to shape company outcomes.

2. Connect design, business, and technology

Master the integration of business priorities, emerging technologies, and experience strategy to drive innovation, while building the fluency to influence C-suite decision-making.

3. Lead organizational change through design

Foster a design-driven culture and lead organizational change by positioning design as a strategic asset. You'll learn to scale your team, build influence, and drive design maturity across the organization.

4. Transform product culture and scale design for growth

Integrate design thinking throughout the product lifecycle to drive continuous innovation. Build scalable operations and systems that support growth while balancing operational efficiency, creativity, and quality in fast-paced environments.

5. Design the future of business

Harness future-leaning capabilities, emerging technologies, and new ways of working to elevate design’s role as a strategic differentiator and build your legacy as a future-ready leader.

Plus: 2 in-depth Office Hours with Rachel for personalized guidance tailored to your specific leadership challenges.

Who is this course for

Senior Design Leaders taking on their first executive role. Ready to expand influence and lead design’s integration into business strategy.

Senior Design Executives leading large teams and portfolios. Leaders aligning design with business goals and scaling cross-functional teams.

Design C-Suite navigating rapid transformation and growth. Leaders using design to drive innovation and lead organizational change.

Senior Design Leaders taking on their first executive role. Ready to expand influence and lead design’s integration into business strategy.

Senior Design Executives leading large teams and portfolios. Leaders aligning design with business goals and scaling cross-functional teams.

Design C-Suite navigating rapid transformation and growth. Leaders using design to drive innovation and lead organizational change.

What you will get out of this course

Accelerate your career

Position yourself as a strategic design leader by mastering business fluency and aligning design with organizational goals. You’ll unlock new opportunities for executive-level roles and influence high-stakes conversations that shape the future of your career.

Amplify your impact

Learn how to connect design to measurable business outcomes, elevating your function as a key driver of business strategy. By demonstrating the tangible impact of your team’s work, you’ll influence priorities, drive innovation, and secure greater investment.

Expand your influence and communication

Build strong relationships across the C-suite, foster cross-functional collaboration, and articulate design’s strategic value effectively. You’ll craft a communication strategy that aligns with business goals and positions design as a critical component in key decisions.

Designed for busy senior design leaders

This intensive two-week course is curated for senior leaders with demanding schedules. Recorded sessions are available for flexibility, allowing you to review key lessons at your convenience.

This course includes

7 interactive live sessions

Lifetime access to course materials

33 in-depth lessons

Direct access to instructor

17 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Jun 3—Jun 9
Events
Jun
3
Optional: Design Leadership at Scale – Kickoff Call
Optional: Design Leadership at Scale – Kickoff Call
Mon, Jun 3, 5:00 PM - 6:00 PM UTC
Jun
4
Live Session: Establish Strong Foundations
Live Session: Establish Strong Foundations
Tue, Jun 4, 5:00 PM - 6:30 PM UTC
Jun
5
Optional: Office Hours w/ Rachel
Optional: Office Hours w/ Rachel
Wed, Jun 5, 5:00 PM - 6:00 PM UTC
Jun
6
Live Session: Balance Vision + Execution
Live Session: Balance Vision + Execution
Thu, Jun 6, 5:00 PM - 6:30 PM UTC
Modules
Module 1: Establish Strong Foundations
Module 1: Establish Strong Foundations
6 Lessons • 6 Projects
Module 2: Balance Vision + Execution
Module 2: Balance Vision + Execution
6 Lessons • 3 Projects
Week 2
Jun 10—Jun 13
Events
Jun
11
Live Session: Increase Influence + Impact
Live Session: Increase Influence + Impact
Tue, Jun 11, 5:00 PM - 6:30 PM UTC
Jun
12
Optional: Office Hours w/ Rachel
Optional: Office Hours w/ Rachel
Wed, Jun 12, 5:00 PM - 6:00 PM UTC
Jun
13
Live Session: Build Design Infrastructure That Scales
Live Session: Build Design Infrastructure That Scales
Thu, Jun 13, 5:00 PM - 6:30 PM UTC
Post-Course
Modules
Module 3: Increase Influence + Impact
Module 3: Increase Influence + Impact
4 Lessons • 4 Projects
Module 4: Build Design Infrastructure That Scales
Module 4: Build Design Infrastructure That Scales
6 Lessons • 4 Projects
Bonus
Modules
Artifacts
Artifacts
4 Lessons
Additional Resources
Additional Resources
7 Lessons

4.8

(47 ratings)

What students are saying

Meet your instructor

Rachel Kobetz

Chief Design Officer @ PayPal

Rachel Kobetz is a distinguished Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. Her ability to shape product cultures that humanize technology and forge meaningful connections between products and consumers has made her a sought-out operator, indispensable advisor, and industry thought leader. Rachel builds world-class organizations integrating human-centered design to drive product and service innovation and elevates design as a strategic advantage. She brings deep expertise in design strategy, operational leadership, and organizational design, ensuring that businesses can navigate the present and shape the future. Her leadership experience spans a range of industries, including tech, e-commerce, financial services, consumer electronics, and travel.

As Chief Design Officer for PayPal, Rachel is responsible for the design strategy and execution at scale across all end-to-end experiences for consumers, merchants, developers, and employees globally. She’s joined at a pivotal moment in the company’s history to reinvent experiences across all surfaces, foster a culture of creativity and innovation, and help to define the future of commerce and payments.

Prior to PayPal, Rachel was SVP and Global Head of Design for Expedia Group, where she led a cultural transformation to shift the company into an experience-led organization, responsible for the design vision, experience strategy, and operational leadership for all products and services. Before joining Expedia, Rachel held prominent leadership positions as SVP and Head of Experience Design at Bank of America, Head of Studio, New Product UX at Amazon's Human-Centered Design Group, and Senior Director of UX at Samsung's Mobile Innovation Lab.

Rachel serves as Executive Board Member for the Fast Company Executive Board. She also writes the influential newsletter, Defining Experience, providing insights on design leadership, experience-led culture, emerging technology, and the future of work.

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