Driving Business Impact with Community

4.8

(10 ratings)

·

3 Weeks

·

Cohort-based Course

Design and pilot a community program based on proven tactics that drive true business value and get company buy-in.

Course overview

Stack the deck in your favor with proven tactics.

Most communities fail - to get investment, to get meaningful engagement, to stick around. In this hands-on, two-week course I'll teach you the skills that have helped my communities thrive:


- Cost-efficient testing & iteration

- Obsessing over the unique value members will receive

- Aligning programs with business goals and speaking the language of other teams

- Measuring actual program value, not vanity metrics

- Using tested, concrete tactics to retain and delight members


I've applied these to scale support and superuser programs at Reddit, cut through the noise to attract and close new customers at HubSpot, and host successful events across the globe.


During this course you'll:

- Get my entire playbook

- Develop your community strategy and pitch

- Hone your vision with your peers

- Get feedback directly from me


I'm ready to share everything I've learned the hard way, wrapped up in a bow just for you!

Who is this course for

01

Marketers who can see traditional channels shifting under them and want to learn how to use the unique advantage of community to stand out.

02

Community builders who are tired of lack of buy-in and investment from leadership.

03

Leaders who want to invest in community to scale their growth, retention, and customer engagement.

What you’ll get out of this course

Identify and pitch your community's business value

You’ll use the SPACES model and the 1-2-6 framework to identify the big wins you’ll deliver for your company and exactly how to measure them.

Apply best practices and research

Most communities fail, but you’ll build a community value model using the 5 V’s to create a vibrant oasis instead of a community ghost town.


Test your hypothesis without dumping piles of money into it

You'll apply testing methodologies to your community concepts so you can find your big win before you ask for a big budget.

Learn from the best

Review multiple examples from my career and the most successful community projects I've seen and learn the approaches they used.

Course syllabus

4 live sessions • 4 lessons • 8 lessons • 4 projects
Expand all modules
  • Week 1

    Jan 24—Jan 28

    Modules

    • Business Alignment

    • Testing & Measurement

  • Week 2

    Jan 29—Feb 4

    Events

    • Jan

      30

      Business Alignment

      Tue, Jan 30, 5:00 PM - 6:30 PM UTC

    • Feb

      1

      Testing & Measurement

      Thu, Feb 1, 5:00 PM - 6:30 PM UTC

    Modules

    • Member Value

    • Pitching

  • Week 3

    Feb 5—Feb 8

    Events

    • Feb

      6

      Member Value

      Tue, Feb 6, 5:00 PM - 6:30 PM UTC

    • Feb

      8

      Pitching Value

      Thu, Feb 8, 5:00 PM - 6:30 PM UTC

4.8

(10 ratings)

What students are saying

What people are saying

        Evan is a true expert in the field.
Lenny Rachitsky

Lenny Rachitsky

Product Lead, Airbnb & Founder, Lenny's Newsletter
        I have never signed up for a course waitlist so fast in my life.
Shannon Emery

Shannon Emery

Community Manager

Meet your instructor

Evan Hamilton

Evan Hamilton

Director of Community, HubSpot

I've been building communities for over 15 years, at companies like Reddit, HubSpot, and UserVoice. I've run everything from scaled support communities to lead-gen communities for high-value buyers to retention and engagement for the tens of thousands of moderators on Reddit. In the process I've gotten to work directly with the c-suite, build large teams, and run multi-million dollar budgets.

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Course schedule

4-5 hours per week

  • Live Sessions: Tuesdays & Thursdays

    9:00am - 10:30am PST

    For the two weeks of the course, there will be 90-minute live sessions on Tuesdays and Thursdays.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

I work full-time, what is the expected time commitment?

What’s the refund policy?

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Be the first to know about upcoming cohorts

Driving Business Impact with Community

Get reimbursed

Bulk purchases