Build Better Products With Customer Insights
4.8
(23 ratings)
3 Weeks
·Cohort-based Course
The best products are not the ones with the most features, but the ones that deliver the most value.
Build Better Products With Customer Insights
4.8
(23 ratings)
3 Weeks
·Cohort-based Course
The best products are not the ones with the most features, but the ones that deliver the most value.
Course overview
It's easy to build a product. But building the right product is more important.
While building a product is easier than ever these days, it is still a waste of time if you don't build the right product. All your hard work and hours could go down the drain if nobody uses or cares about the products or features that you build.
In this course, you will learn the techniques that help great Product Managers, founders, and entrepreneurs identify the right product to build. Join this fast-paced course where you'll learn to identify real user and customer problems and become a successful solution builder.
Throughout the course, we will focus on building products that are:
* Valuable: Solves a true customer problem
* Usable: Great design that customers can easily use
* Feasible: A technology that we can build
* Viable: Creates a sustainable and profitable business.
We will go through real-life case studies from some of the greatest product companies and from startups. And we will work on your real-world projects to gain hands-on experience applying these tools and techniques.
Who is this course for
01
Product Managers who do not have time to waste but want to deliver a product that delights customers.
02
Product managers who sometimes struggle to understand what exactly would move the needle with their customers.
03
Customer-focused Designers and Engineers who are interested in learning how great product teams discover customer opportunities
What you’ll get out of this course
Make better product decisions:
Learn Product Discovery techniques that help great Product Managers, founders, and entrepreneurs build products that customers love.
Build products that solve real user problems:
Gain clarity about what kind of product you are building and what value it brings to end users. Start creating solutions that can become an indispensable part of your customers’ lives as you help them get what they need done.
Up your product game:
Master framing the problem, defining personas, creating value propositions, setting up a measurable hypothesis, conducting user interviews, and testing and validating ideas. And know how to do this in your real-life cases with confidence.
Identify the most valuable customer insights:
Learn how to gather and analyze customer insights, translate those insights into product features and functionality, and use customer feedback to continuously improve product design.
Master the approach of focusing on customer problems rather than non-validated solutions:
Understand how to get to the root of customers issues, and diagnose problems that should be solved. We’ll use techniques like Jobs-to-be-Done (JTBD) to ensure you leave with insights and ideas.
Capture real user problems to solve:
Transform your customer discovery process and gain a deeper understanding of customer needs to build products that meet real-world outcome. Finally, you will be able to prioritize any problem and execution task, with a rigorous step by step framework.
This course includes
5 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Build Better Products With Customer Insights
Course syllabus
Week 1
Mar 4—Mar 10
Events
- Mar
4
Session 1
Session 1
Mon, Mar 4, 3:00 PM - 4:30 PM UTC
- Mar
6
Session 2
Session 2
Wed, Mar 6, 3:00 PM - 4:30 PM UTC
Modules
Free preview
Fall in Love with the ProblemFall in Love with the Problem1 Lesson- Really Get to Know Your CustomersReally Get to Know Your Customers1 Lesson
Week 2
Mar 11—Mar 17
Events
- Mar
11
Session 3
Session 3
Mon, Mar 11, 3:00 PM - 4:30 PM UTC
- Mar
13
Session 4
Session 4
Wed, Mar 13, 3:00 PM - 4:30 PM UTC
Modules
- Generating IdeasGenerating Ideas1 Lesson
- Valiating IdeasValiating Ideas1 Lesson
Week 3
Mar 18
Events
- Mar
18
Session 5
Session 5
Mon, Mar 18, 3:00 PM - 4:30 PM UTC
Modules
- ScalingScaling0 Lessons • 0 Projects
4.8
(23 ratings)
What students are saying
Free Product Market Fit Class
Calling all founders, product managers, and product people.
We all know that having Product Market Fit is critical, but how do you get it? And how do you know you have it?
This one hour session will share some frameworks and indications that you can use in your business to tell if you have PMF.
November 1st at 10am Eastern, 4pm Central European
Sign up for the free session
What people are saying
Jo-Shan Lee
Frank Schuyer
Alexander Suma
Jasper de Vries
Meet your instructor
Janet Bumpas
Hi! Thanks for stopping by and checking out my class.
I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)
Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.
I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.
I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.
Find Your Perfect Price - Free Session
Calling all founders, product managers, and product people: Do you wonder if you are pricing your product at the right amount?
Too little and you are leaving money on the table.
Too much and buyers will not take you up on your offer.
I can't tell you the exact number that you should charge, but in this session we will go over a process you can use to determine your perfect price.
A 2014 survey of 1,600 B2B and B2C companies in more than 40 countries found that the majority of companies do not have Willingness To Pay conversations with their ICP (Ide
Sign up here to attend
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Build Better Products With Customer Insights
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Course schedule
4-5 hours per week
Mondays and Wednesdays
4:00pm-5:30pm CET
Five sessions to turbo-charge your product work.
Live Community
Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What makes this course different?
Can I expense this course with my employer?
Are there prerequisites? Do I need to come into the course with any particular knowledge.
I work full-time. What is the expected time commitment?
What happens if I can't make a live session?
I have more questions, who should I contact?
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Build Better Products With Customer Insights
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