Build your Startup Growth Machine
4.5
(30 ratings)
2 Weeks
·Cohort-based Course
Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.
Build your Startup Growth Machine
4.5
(30 ratings)
2 Weeks
·Cohort-based Course
Find your big growth levers and pull them. Adopt the framework we've used to help over 200 seed-stage startups grow 10X - 100X in 3 years.
Previously at
Course overview
Great startups don't waste time on small stuff.
If you study history’s great startups, you’ll see a pattern: 90% of their growth came from 10% of the stuff they tried.
Every great startup finds a “big growth lever.” They must. They can’t out-work established brands or out-spend them. They out-think them. But very few people can do this well.
99% of startup growth people can run playbooks, but only 1% can write them.
Generic tactics like paid ads, SEO and referral programs will only get you so far. Big levers are seldom obvious, they come from specific unexpected customer insights, and cut across organizational functions.
In this course, you’ll get a proven process to find your company's big levers:
1. Agree on your North Star Metric to help everyone prioritize the most impactful work.
2. Find language/market fit to explain your value more clearly to customers.
3. Run experiments and use data to find things that really make an impact.
4. Lead growth sprints to push the pace and quality of learning and execution.
5. Hire top talent and inspire your team to do their best work.
Who is this course for
01
Early-stage founders who need a faster way to find product/market fit & unlock their first big growth lever.
02
Impatient Seed & Series A Founders who want their teams to find big levers, rather than wasting time on small ones.
What you’ll get out of this course
Find your North Star to focus everyone on the most impactful work.
Agree on your North Star Metric to break down silos and align everyone around growth. We'll help you stress-test it, and provide examples from SaaS, Marketplaces, apps, D2C and Ecommerce.
Use neuroscience to find language/market fit and explain your value more clearly to customers.
After a quick primer on the neuroscience of human perception, you'll learn to uncover your customers' unconscious biases and triggers and find the language that picks the lock. Then you'll learn to turn those insights into high-converting copy and validate it quickly.
Run growth sprints and experiment to find things that really make an impact.
See how to run growth sprints, how they're different from product sprints, and how to prioritise ideas (hint: not using I.C.E.)
Learn to design and run weekly growth experiments that go far beyond simple A/B tests. Master the Minimum Viable Testing: Small tests of big ideas.
De-risk your big growth hires.
Most startup growth hires fail, and that gets expensive. We'll use your work from the first 3 sessions to scope your next growth hire and figure out how to source and screen candidates with a high chance of success, and enable them to do their best work.
This course includes
6 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Build your Startup Growth Machine
Course syllabus
Week 1
Jul 15—Jul 21
Events
- Jul
15
Map your Startup's Growth Model
Map your Startup's Growth Model
Mon, Jul 15, 3:00 PM - 4:30 PM UTC
- Jul
17
Finding Language/Market Fit
Finding Language/Market Fit
Wed, Jul 17, 3:00 PM - 4:30 PM UTC
- Jul
19
Optional: AMA Session
Optional: AMA Session
Fri, Jul 19, 3:00 PM - 4:00 PM UTC
Modules
- Module 1 - Map your Startup's Growth ModelModule 1 - Map your Startup's Growth Model1 Lesson • 1 Project
- Module 2- Finding Language/Market FitModule 2- Finding Language/Market Fit1 Lesson • 2 Projects
Week 2
Jul 22—Jul 25
Events
- Jul
22
Growth Sprints, Experimentation and Minimum Viable Tests
Growth Sprints, Experimentation and Minimum Viable Tests
Mon, Jul 22, 3:00 PM - 4:30 PM UTC
- Jul
23
Optional: AMA Session
Optional: AMA Session
Tue, Jul 23, 3:00 PM - 4:00 PM UTC
- Jul
25
Leadership and Mindset Shift
Leadership and Mindset Shift
Thu, Jul 25, 3:00 PM - 4:30 PM UTC
Modules
- Module 3 - Growth sprints, experimentation & Minimum Viable TestsModule 3 - Growth sprints, experimentation & Minimum Viable Tests1 Lesson • 2 Projects
- Module 4 - Leadership & Mindset ShiftModule 4 - Leadership & Mindset Shift1 Lesson • 1 Project
4.5
(30 ratings)
What students are saying
What people are saying
Darina Garland
Juan Andrade
Ivo Kostadinov
Alex Depledge, MBE
Meet your instructors
Matt Lerner
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Nopadon Wongpakdee
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Lisa Kennelly
Product Marketing Strategy @ Klarna
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
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Build your Startup Growth Machine
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Course schedule
4-6 hours per week
Monday, July 15
4:00pm - 5:30pm BST
Introduction
Mapping your growth model
Wednesday, July 17
4:00pm - 5:30pm BST
Finding language/market fit
Monday, July 22
4:00pm - 5:30pm BST
Growth sprints & experimentation
Thursday, July 25
4:00pm - 5:30pm BST
Leadership & Mindset Shift
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
I work full-time, what is the expected time commitment?
Can I get reimbursed by my company?
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Are the lessons recorded, can we access the videos?
How advanced is the material? (Do I need to be a marketing expert?)
What stage startups is this appropriate for?
What business models is this appropriate for? (SaaS? Ecommerce? Marketplaces?)
I'd like my team to attend, do you offer volume discounts?
I can’t attend, where else can I learn about this approach?
What if I have additional questions about the course?
Be the first to know about upcoming cohorts
Build your Startup Growth Machine
Bulk purchases