It may not be their fault because....

....outbound tactics have seen a dramatic decrease in effectiveness.

.....paid ads are only getting more expensive and less effective.

....the bar for great content has only increased.

To add to that:

1. The buyer's journey has evolved - 85% of the buyer's journey happens before talking to sales (Forbes)

2. You have more competitors now than ever - You have 10 to 30 direct competitors (SimilarWeb)

3. Everyone is spending more to get the same result. 60% increase in Public SaaS spent on Sales & Marketing (Benchsights, May 2024)

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If we are honest, the traditional playbooks need to evolve.

I've spent my career trying to stay ahead of the demand gen curve.

Learn from my successes and mistakes on how to create and capture demand for your B2B products now and drive more efficient new revenue.

But what's demand generation, and why is it important?

Only 3% to 5% of your market is "in-market" at any given time (Forester). Demand generation aims to get the other 95% interested in your product by building trust & curiosity.

Why learn with me?

I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand (i.e., interested potential buyers). Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.

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This two-week live and interactive training will provide you with the frameworks and toolkits to enhance your demand-generation strategies.

Grab your spot today!

P.S. Seats are limited. The price will be going up for the next cohort as well.

Also, There are scholarships available for those who cannot afford the course investment. Please email taylor@potentialopportunity.com for further details.